Product Design and UX Strategy Expert
Hi there, I'm Mo - a Product
Designer that cares about
Hi there, I'm Mo - a Product
Designer that cares about
combining UX and data
crafting usable products
solving wicked problems
combining UX and data
combining UX and data
crafting usable products
solving wicked problems
combining UX and data
combining UX and data
crafting usable products
solving wicked problems
combining UX and data
combining UX and data
crafting usable products
solving wicked problems
combining UX and data
What I'm really good at?
Solving problems with design that blends strategy, innovation, research, and great UX.
Here are some of my work
Testimonials from my peers and colleagues
Here are a few things people have to say about my work and working with me
Mo combines empathy, research depth, and sharp decision-making. Even under pressure, he stays composed and purposeful. He lifts teams, sharpens product thinking, and reliably turns ambiguity into direction. Truly exceptional talent.
Mahmoud El-Azzeh
VP Product, OneFootball
Mo’s product mindset, thoughtful process, and high design craft stand out instantly. He leads with empathy, collaborates generously, and raises the quality bar without ego. A truly inspiring designer to work alongside.
Nice Uysal
Senior Designer, Spotify
Working with Mo is a masterclass in product–design partnership. He thinks strategically, executes flawlessly, and consistently ties design decisions to measurable business outcomes. Truly one of the most reliable collaborators I know.
Oluwafemi Siji-Kenneth
Lead Product Manager, Marqeta
Working with Mo always felt effortless. He communicates clearly, understands technical constraints, and brings solutions that move delivery forward. His calm, structured approach makes him an engineer’s favourite kind of designer.
Shiraaz Moollatjie
Director of Engineering, Carry1st
Mo combines strategic thinking with user-obsession, translating complex problems into simple, elegant solutions. He brings maturity, clarity, and ownership to every engagement. A design leader any organisation would be fortunate to work with.
Adekunle Kunle-Hassan
CEO, Summitech
Mo is both a thinker and a doer—structured, collaborative, and relentlessly user-focused. His ability to simplify complexity and guide teams toward clarity makes him an exceptional designer.
Stephen Oyebode
Design Lead, Remita
Mo approaches challenges with curiosity and rigour. His research-led thinking and thoughtful critiques sharpen the work of everyone around him. He brings warmth, perspective, and a steady hand to any team.
Anagha Nair
Senior UX Designer, King
Mo is a rare blend of strategic, data-driven, and deeply user-centric. He pushes for clarity, delivers with speed, and elevates cross-functional collaboration. A transformative design partner in any product environment.
Mihail Iliev
Lead Product Manager, PaySafe Group
Articles & thoughts
My musings about design, craft & succeeding in teams
Whats on my shelf?
A few books that inform me, thoughts that inspire me
Creative Confidence
Staff Product Designer
Design for How People Think
The Prosperity Paradox
Articulating Design Decisions
Senior Product Designer
UX Strategy
The Effective Product Designer
Generating Product Ideas
100 Things About People
Made to Stick
Design of Everyday Things
Zero To One
The Lean Startup
Creative Confidence
Staff Product Designer
Design for How People Think
The Prosperity Paradox
Articulating Design Decisions
Senior Product Designer
UX Strategy
The Effective Product Designer
Generating Product Ideas
100 Things About People
Made to Stick
Design of Everyday Things
Zero To One
The Lean Startup
Creative Confidence
Staff Product Designer
Design for How People Think
The Prosperity Paradox
Articulating Design Decisions
Senior Product Designer
UX Strategy
The Effective Product Designer
Generating Product Ideas
100 Things About People
Made to Stick
Design of Everyday Things
Zero To One
The Lean Startup